Senior Product Marketing Specialist

Supporting the planning and implementation of marketing strategies

Executing the annual marketing plan in line with the allocated budget

Organizing communication and marketing activities aligned with product strategies

Managing content creation and design processes end-to-end

Running campaigns and coordinating events, launches, and trade fair organizations

Developing and implementing promotional ideas

Collaborating with web agencies and technical teams to monitor website updates and improvements

Enhancing user experience by identifying and resolving UX/UI issues

Ensuring website compliance with security, accessibility, and data protection regulations (KVKK)

Conducting competitor and market analysis, and reporting insights

Preparing performance reports for all marketing activities

Bachelor’s degree in Marketing, Communication, Business Administration, or a related field

Preferably at least 5 years of experience in B2B marketing

Experience in software, IT, or communication sectors is a strong plus

Comfortable working with product teams

Strong analytical thinking, creative, and solution-oriented

Excellent communication skills, a team player, and proactive

Proficient in MS Office programs

English fluency is a plus

No travel restrictions